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Eyenovate introduces Chemistrie RX lenses

PITTSBURGH - (August 3, 2009) - Eyenovate, Inc., a company focused on innovative consumer products and software-as-a-service for the optical service industry, prepares for the fall release of Chemistrie RX lenses, "Eyewear that clicks."

Chemistrie RX lenses will be offered on top of single vision or progressive base layers. The wearer can put on polarized lenses in different layers or combinations depending on the activity.

"We have received a huge positive response in our recent test markets. Using our lens layering technology to answer yet another industry woe creates a great energy ramping up to the launch!" said Crystal Morgan, Director of Business Development.

Chemistrie Sunlenses are the world's only eyewear sun accessory that are compatible with any frame. The gap usually found between ready-made frames and clip sets is eliminated, therefore, making the patented magnetic lens layering system unmatched by competitors.

ABOUT EYENOVATE, INC. - Eyenovate, Inc. is the developer of innovative consumer products and software solutions for the optical industry. Under the brand name Chemistrie, Eyenovate sells its patented Layered-Lens System series of products, which eliminate the challenges typically associated with clip-on eyewear. In addition, the Eyenovate Software and Service Division pioneered software-as-a-service model in the industry with its second version of software, in September, 2008. For more information, visit www.eyenovate.com.

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